And then there’s the polar opposite of people who don’t deserve compassion.
Back in October, approximately 300 workers in Ashland, Ohio lost their jobs when the Archway cookie factory closed their doors. No jobs. No insurance. Boom.
The point could be made that Archway had no choice. They were toast and they knew it and they couldn’t afford to continue to pay these people. Actually, it wasn’t “Archway” so much as Catterton partners, the private-equity firm that bought Archway in 2005. According to Catterton Partners’ own web site:
With the closing of Catterton Partners’ sixth fund, we have over $2.0 billion of equity capital under active management, making Catterton one of the largest private equity firms in the United States focused on the consumer industry.
Gives you that big, warm, It’s A Wonderful Life kind of feeling, doesn’t it?
Anyway, Catterton put Archway up on the auction block where it was purchased by Lance Inc. a North Carolina company that manufactures and markets snack foods. Lance Inc. not only re-opened the plant and gave all the workers their jobs back but gave each employee a $1,500 prepaid debit card. This simple act provided the employees with not just a job and some security but some hope not only for the holiday season, but, potentially, for the kindness of others.
The CEO of Lance Inc., David Singer, has been quoted as saying that the gift cards were their way of showing that they were different than Catterton. From CNN’s coverage of this story:
“We wouldn’t do it willy-nilly,” Singer says. “We do want to make money. But this is the pool of folks that we intend to hire. We just wanted to let them know who we were.”
Lance Inc. intends to have the plant rolling out five separate lines of cookies by the end of the year and is hoping to be able to add jobs over the next year.
People toss the idea of boycotts around all the time. Firm X’s CXO makes a disparaging remark about group Y and boycotts are called for. You rarely hear of anybody asking people to specifically patronize a particular business because they did something good. But shouldn’t Lance Inc. be lauded for this simple act? Reopening the plant and returning these people to work would have been enough. The debit cards? This is the kind of thing that goes beyond what should be done and steps into true kindness and compassion.
I’d like to suggest that everyone patronize Lance inc. whenever possible. Lance Inc. sells to Target and Wal-Mart. You can also purchase items directly from their web site.
I’ve always felt that using old, foreign expressions to make a simple statement is pretentious at best. This time, though, if you know the expression and what it means, it fits.
Namaste, Lance Inc.
And maybe, in this bleakest of holiday seasons, it goes for everyone. Even those that don’t deserve compassion.
Namaste.
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